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Branding with Impact

"Sustainability is no longer about doing less harm. It's about doing more good." ~ Jochen Zeitz

We want to be better for our people and our planet through our work. With that in mind, we created The Impact Collection, which features environmentally conscious and socially responsible products. When a product is added to our Impact Collection, we don’t just assume it’s environmentally-friendly if it claims to be - we research every aspect of the item to verify that it is, in fact, sustainable.


Each product included in the Impact Collection has been assessed using a questionnaire that examines the product's entire lifecycle - everything from where it's made, the materials it's composed of, the decoration process it requires, if it gives back to meaningful causes, to how it's packaged and can be disposed of at

the end of its life.


This process allows us to verify the sustainable attributes of each product and assign a score to it based on the questionnaire responses. This is extremely helpful while considering product solutions for clients and allows us to compare products that align with their values, objectives and budgets.


Impact Collection Badges


Products included in the Impact Collection feature at least one of our nine badges that highlight its sustainable attributes:



Made in Canada Badge - majority of the product is

manufactured in Canada.


Made with Recycled Materials Badge - components of the product are made with recycled content

i.e. recycled cotton, recycled PET, recycled glass, etc.



100% Recycled Materials Badge - all components are made

entirely with recycled content.



Made with Natural Materials Badge - majority of

components are made with natural

materials such as cotton, hemp, jute, bamboo, wood, etc.



Journeyman Quality Badge - long-lasting and durable products, made with high quality materials, that are likely to be used for a long time and less likely to end up in the landfill.



Diverse Owned Business Badge - company is owned by a visible minority, including women-owned businesses.


Single Use Alternative Badge - reusable, zero waste option that lessens the need for single use items like plastic bags, cutlery, water bottles, etc.



Give Back Badge - product supports charities or social causes through employment opportunities, financial contributions or partnerships.



B Corp Certified Badge - company is B Corp Certified and meets the highest standards of verified environmental and social performance.




While sustainability is at the forefront of our decision-making, it’s also a growing concern when it comes to consumer shopping. Nearly half of survey respondents of PWC's Canadian Consumer Insights study agree they’re buying from companies that are conscious and supportive of protecting the environment (49%), and respondents are intentionally buying items with eco-friendly/less packaging (46%).


In addition, PayBright’s first annual 2021 Canadian Consumer Trends Guide found that 52% of respondents were likely to avoid doing business with a brand that does not align with their ethics and values. We are constantly exploring new products and best practices to grow the Impact Collection and respond to the growing demand for environmentally conscious and sustainable products.


More Than a Gift Guide


As we are approaching the holiday season, we thought we’d share a few of our favourite gifting ideas that also do some good! Whether you are recognizing internal staff or thanking loyal customers, consider the impacts of your holiday gifts and if it aligns with your recipient’s values.


  1. MiiR Camp Mug Set

MiiR gives 3% of revenue to trackable giving projects. Every MiiR product comes with a Give Code that allows you to experience the story behind your purchase. MiiR is also B Corp Certified, Climate Neutral Certified and 1% For the Planet partners.






2. Live Edge Black Walnut Charcuterie Board


Locally made in London, ON with Canadian Walnut.





3. tentree Organic Cotton Hoodie


Made with fairtrade certified 100% organic cotton. tentree plants 10 trees for every garment sold. tentree is also B Corp Certified, Climate Neutral certified and partners with a number of charitable organizations to rehabilitate natural ecosystems.




4. Made in Canada Toque


Locally knit in Quebec with wool, cotton, nylon and post-consumer recycled cashmere.





5. Preloved Scarf


Beautiful scarves made from up-cycled flannel shirts. Locally produced in Toronto at a woman- and minority-owned business.




6. Seed Paper Cards


Made in Winnipeg at a certified woman-owned business with 100% recycled paper embedded with native seed species. When planted, the paper will compost away and leave only seeds behind to sprout and bloom.




We care about the promotional products you purchase and want to ensure it is not only good for your brand, but for our planet and communities as well! It is our mission to assist you in navigating all the products out there and to help you thoughtfully select pieces that are not only sustainable, but also a more impactful and engaging way to tell your story.


Interested in making an impact with your year end gifting?

Reach out to learn more!


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