little by little campaigns

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We believe that little by little, a little becomes a lot. As a company committed to our stakeholders, we are always looking for ways to use our business as a force for good. We hope to utilize our expertise of branded merchandise to raise awareness and amplify voices around social issues that align with our values, while also giving back to local charities that are creating positive change.


Throughout the year, we will launch fundraising campaigns in support of these social issues. For each campaign, we will have a limited edition shirt for sale that features a design from a local artist and 100% of the net proceeds will be donated to local or national charities working to create positive impacts in these areas. The shirts will be decorated in-house and our team members will also have the opportunity to volunteer their time to pack and prepare the orders for shipping!

Additionally, to educate ourselves, clients and community members on the importance of the social cause and to spread awareness, we will host a Speaker Event in the weeks leading up to each campaign that will feature inspiring voices.


Check out our current little by little campaign below and be sure to stay tuned to see all of the good we're spreading!

Interested in supporting one of our social causes at your company? Reach out today to learn how we can provide co-branding opportunities and create an impact together!

let love shine

June marks the beginning of Pride Season where events across Canada and the globe take place for 2SLGBTQ+ rights to be heard, accepted and celebrated. Pride began as protests and marches over 50 years ago to advocate for 2SLGBTQ+ rights. While it is still a time to stand up for equality and inclusivity, it has also become a time to come together to recognize the resilience, celebrate the talent, and acknowledge the contributions of 2SLGBTQ+ communities.


To embody the spirit of Pride, our t-shirts feature a design created by Toronto-based artist, Joren Cull. The inspiration behind the design is fundamental and simple: love is love. 


No matter who you love or how you identify, love is universal and everyone deserves the right to experience it without discrimination or fear. To learn more about Canada’s rich 2SLGBTQ+ history, please visit The ArQuives.  

our charities

100% of the net proceeds from the sale of these shirts will be donated to three charities in our communities that are working to empower and advocate for 2SLGBTQ+ communities:


Egale Canada: Egale Canada is the country’s leading organization for 2SLGBTQI people and issues. Egale Canada seeks to improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. Egale Canada’s work helps create societies and systems that reflect the universal truth that all persons are equal and none is other.


PFLAG London: PFLAG London is a peer support group for families of, and members of, the 2SLGBTQIA community. PFLAG’s mission is to keep families together while a loved one is coming out and living out. PFLAG London is volunteer-run and operates solely on donations from the community.


Ottawa Senior Pride Network (OSPN): OSPN is a growing volunteer-run network of LGBTQ2+ seniors committed to human rights, safety, social justice and social inclusion for Ottawa’s senior queer community. OSPN’s work focuses on: building inclusive communities; influencing policy and implementation to ensure inclusion; and offering programming and outreach activities that build connection and support for Ottawa’s senior queer community. OSPN values its partnerships with Centretown Community Health Centre and The Good Companions Centre. To advance their important work, OSPN seeks support to engage Ottawa’s senior queer community and to ensure LGBTQ2+ seniors are included, supported and engaged in its community.


McCabe will also be supporting the London Pride and Capital Pride parades. We hope to see you there!