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little by little campaigns

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We believe that little by little, a little becomes a lot. As a company committed to our stakeholders, we are always looking for ways to use our business as a force for good. We hope to utilize our expertise of branded merchandise to raise awareness and amplify voices around social issues that align with our values, while also giving back to local charities that are creating positive change.


Throughout the year, we will launch fundraising campaigns in support of these social issues. For each campaign, we will have a limited edition shirt for sale that features a design from a local artist and 100% of the net proceeds will be donated to local or national charities working to create positive impacts in these areas. The shirts will be decorated in-house and our team members will also have the opportunity to volunteer their time to pack and prepare the orders for shipping!

Additionally, to educate ourselves, clients and community members on the importance of the social cause and to spread awareness, we will host a Speaker Event in the weeks leading up to each campaign that will feature inspiring voices.


Check out our current little by little campaign below and be sure to stay tuned to see all of the good we're spreading!

Interested in supporting one of our social causes at your company? Reach out today to learn how we can provide co-branding opportunities and create an impact together!

food systems that work for all

Having access to and the means to obtain nutritious and healthy food is a privilege many of us take for granted. Food insecurity is the inadequate or insecure access to food due to financial constraints. Food insecurity has serious implications for people’s health and wellbeing, as well as economical and environmental impacts. It is a serious public health problem in Canada and close to 6 million Canadians are currently experiencing some level of food insecurity.


So how can we combat food insecurity and improve our current food systems? 


Policy, policy, and more policy! While the causes and experiences of food insecurity are complex, the overwhelming factor is poverty, and policy solutions must therefore address income levels. Despite not being designed to address household food insecurity directly, various policies that have been implemented to improve a household’s financial circumstances also reduce food insecurity, such as changes to social assistance, child benefits and minimum wage. With this growing body of evidence and the need to have an integrated approach to address food insecurity, Canada introduced its first national Food Policy in 2019 to try to build a healthier and more sustainable food system, but more action is still needed. 


You can learn more on the importance of food policy to reduce food insecurity in Canada by visiting Food Secure Canada, PROOF, or The Food Policy.


We are offering a limited edition Market Tote to support charitable organizations fighting food insecurity through advocacy, policy change, food waste diversion and improved access to fresh food. The tote features a design by Robin Henry that embodies the spirit of interconnectedness and our reliance on the land for our food sources. Robin is a print maker, illustrator, and muralist based out of London, Ontario (Deshkan Ziibiing). A graduate from the Beal Art program and Yukon School of Visual Arts, Robin returned to London to open Antler Press, an art-forward screen print shop, which runs art workshops and live screen printing events. Their body of work explores the natural world and the healing power of community - a theme that is evident in their mural series seen throughout the downtown core. Robin also often works as a mentor, teaching printmaking, muraling, and marketing skills through the Rezonance Indigenous youth internship program.


The tote bags are made with organic cotton and were generously donated by our supplier partner, PCNA. 

our charitable organizations

100% of the net proceeds will be donated to charities or not-for-profits working to make a meaningful difference in this area:


Urban Roots London is a non-profit organization that revitalizes underused land in the City of London for agriculture. URL both distributes and donates the organic produce it grows through its model of thirds, which demonstrates its willingness to distribute less than 33% of production at full price, but never more. The affordable third is another important way it hopes to further improve access to fresh, healthy, organic food, by distributing at below market rates in London.


Foodsharing Ottawa was founded in 2015 by a group of volunteers passionate about reducing food waste. Its main focus is on rescuing surplus food from local businesses such as grocery stores and restaurants, and donating it back to the community where it’s needed. Through this work, it is helping to reduce the environmental impact of food waste and address food insecurity in Ottawa.


Food Secure Canada is an alliance of organizations and individuals across Canada working together to advance food security and food sovereignty. Through dialogue, advocacy, and capacity building, FSC amplifies the power of diverse voices to transform the food system into a just, healthy, and sustainable system that honors our relationship with the environment and each other.

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Thank you for supporting our Little by Little campaign: Making Food Security Accessible! Orders for this campaign are now closed. If you have placed an order, you will be notified after November 15th for shipping or pick up details. 

Stay tuned for updates to our Little by Little campaigns coming in 2023!

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